Money From Blogging

There are two kinds of advertising one can use in a website or a blog. Signing up any Advertising Publisher network ( Google AdSense, Yahoo Publisher Network, AdBrite etc.) and then use their advertising is one, while the other is advertising a product or service directly. In the first case, blogger earn when a blog visitor clicks any advertisements or some advertising publisher network may pay for number of impressions. But in a direct advertising, one gets payment for putting the advertisement banner according size, shape, duration and location of the ad. And normally it is paid upfront. While in case of APN, they payment is made after a period of time, say one month, if certain amount is accumulated in terms of ad-click revenue.

So, one may wonder what is better way of earning money in a blog, using APN or direct advertising ? Most probably, that question is meaningful for those blogger who has :-

1. A niche blog
2. Has many visitors
3. authority on the topic he blogs about
4. has built up online reputation

But sadly, not many blogger can have those qualities to get direct advertising. So, new blogger, blogs with less traffic, low quality contents has no choice but to opt for APN for earning any revenue from advertising on his blog. And getting APN application rejected is high for new blogs without many contents.

But, if some one does get direct advertising, it helps the blog three ways:-

1. It earned money for the blogger which can be a good amount.
2. It has created an impression among its readers and visitors that, the blog blog has certain reputation due to which people are advertising their products directly.
3. The company which is advertising, they also keep visiting the blog and do a research how their advertisement is performing in that blog. They also spread out-word-of-mouth promotion to others about the blog.

So, once one gets a direct advertising deal for his blog, he may expect some increase in blog traffic too.