In every blog, one would find a search option to search contents of the blog. This is one of the “must have” features in an website which helps website usability as well as great tool to find related information for a visitor. Though, search may not be much useful with blogs with few posts, but imaging of a blog which has thousands of posts! Search inside the site does help find related posts or contents!
Here are few benefits of having search feature in a blog:
1. It makes money
One of the most important reason for putting custom google search n your blog! You may earn moneywhile people search your site! Google displays related advertisements as per search keywords! Normally, these advertisements link to relevant website which increases chances of click by the web visitors.
2. One may get idea about new keywords
If one keeps checking log of search keywords used by visitors, he would get ideas which keywords are more searched than others. It may give good hint, what kind of keywords to target and how to monetise them!
3. Increases site usability
It increases usability of the blog as people can search quickly for related contents or keyword inside the website. Many contents may be buried inside archive pages which takes time for manual browsing! But with search option, people can find content quickly.
4. Marketing Analytic
Search keywords or phrases may give very good analysis of website visitors patterns. It will help online marketing analysis and position contents of the blog for getting more visitor as well as increase online earning.
So, have you put Google Custom Search page yet ?
Topic : Earning Strategy
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