Money From Blogging

Linking or linkback always seem to mean getting some link with proper anchor text from some third party authority sites. Many people seem to ignore useful internal linking within the blog or website from one article to another.

The one line about internal linking is, do not ignore it, it is useful, not only for SEO purpose, but also in terms of website usability. Another obvious advantage of internal linking is, freedom to choose any anchor text you want as well as number of times!

So, what is internal linking of articles ? Well, you should mention whenever related or relevant about other articles in your newer post about your past articles, in order to give further readings to the reader, or to stress a point. No doubt, many people use “related plugin” at the end of every post to display related posts, but linking to another article inside a post creates better SEO as well as better reading.

There are mainly two reasons or objective for internal linking :-

1. Getting pages crawled by search engines and increase relevancy
2. Increase usability of websites by providing meaningful linking for another article

1. Getting pages crawled by search engines and increase relevancy
All search engines love structured website. That is one of the reason why WordPress blogs are crawled quickly by Google, Yahoo, Bing and other search engines. Linking another page in newer posts can help search engines crawl pages faster as well as increase authority and relevancy of the older articles.
This will increase page rank as well as increase readership. When a reader wants to read more, is not it always better to allow him further about the topic in the website itself ?

2. Increase usability of websites by providing meaningful linking for another article

Internal linking is done many ways! Footer as well as inside and article with relevant anchor texts are two most useful methods. WordPress blogs offer sidebars which can be used cleverly for building more and more internal linking. Top bar menu has always been used for smart internal linking.
So, these internal linking increases usability of the website or blog.

Have you been ignoring internal linking of articles ? If yes, start internal linking from today!