Keywords and phrases are searched by internet users to find information, buy products or services online on net. Many people may not know brand name of the product or services, but may know the generic name, or usage of the product or services and people search with those words, or phrases. These are the keywords, phrases which should be targeted in a blog or website to bring in related and relevant internet users.
So, choosing the right keyword and phrases for targeting is very important for getting more visitors to the website and converting those to sales. Here are few useful keyword targeting tips for blog and website:
1. Number of keywords
One should have large number of targeted keywords phrases, the more the better. Visitor percentage should not be more more than 10% per keyword. If it is more, it may happen, you get penalised for that keyword by Google god, and you will see 10% reduction. So try to avoid too much dependency of one particular KW. Diversify keywords with many related words, phrases and reduce dependency on single word kewyords.
2. Long tail keywrds are important and will keep bringing visitor in future.
Visitors who search and land on your website with long phrase or multiple words are important and serious visitors who really look for resources, information of the particular product and services. So, give due importance to them.
3. Always try to capture competitive keywords.
It is difficult, but they will only help you convert to sales. So, have patience and keep targeting competitive keywords. They will eventually be recognised and ranked on sarch engine results.
4. Keyword that converts to sales
There are keywords or phrase which bring visitors, and then there are keywords which will convert the visitors to sales. Decide what kind of keyword you should target. IF your blog is selling something like ebook, or having many affiliate links, try to target phrases which converts. Normally, single word KW brings visitor, phrases convert to sales!
5. Avoid repeating same keyword(s) in subsequent posts
Do not post articles targeting same keywords or phrase continuously. If one article targets X keyword, next article should target Y keyword, and then Z and the next may target X keyword again.
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