Recently, Bing captured some search engine market share, I also have been some increase in visitors from Bing. It is said that, Bing has surpassed AOL in terms of search engine market share.
Previously, if one optimises for Google, one need not worry about other search engines as more or less, every other search engines seemed to follow Google algorithms. But, it seems, Bing uses its own algorithm and optimising for Google may not be enough to optimise for Bing.
Most probably, Bing would be the last attempt by Microsoft to try to give some competition to Google in search engine market share. Presently, Microsoft is no where in web business compared to Google. And I think, advertising of Bing on many medias forced Google also to advertise there search services in news papers! That is why I saw Google advertisement in some news papers lately!
Here are few tips for optimising for Bing search engines :-
1. Bing likes content and lot of it. It likes many web pages in a website and lot of contents in these pages. It does not care much about how recently updated the contents are.
2. Bing likes HTML based websites more than CMS based ones. It likes old domain as well as links which has less depth.
3. Like any other search engines, Bing too likes back links and anchor texts. But it does not care much about neighborhood as Google.
4. Bing loves keywords. They even like keyword stuffing! Most probably, Bing is new so it is allowing key word stuffing for site ranking, I think one day it will start detecting keyword stuffing and start removing key word stuffed contents. Other wise, wordpress blogs with Tag pages would be ranked very high on all search keywords.
Have you started optimising for Bing or you are happy with Google ?
November 15th, 2009 at 5:03 pm
Thank you very much for the post!
I was trying to understand how SEO worked and could not until now!
thanks!