Social media management tools make your life easy in a number of ways. We all know how important social media is in today’s day and age. From connecting with your target audience to generating leads for your business, you can do so much with your social media presence.
However, social media marketers often have a tough time doing all of the social media marketing tasks by themselves. For them, there are some amazing social media management tools which would help them to do everything, from streamlining workflows to making sure that the right post reaches the targeted audience at the right time.
But, the question is- Which of these tools they should choose?
Hence, we have made this list of the best social media management tools for small businesses, so that one chooses nothing but the very best!
Buffer is one of the most popular social media marketing tools. It is used and recommended by a number of businesses and brands. With Buffer, it becomes extremely simple to share different kinds of content on social media. You do not have to worry about when and how to post it. You just have to put the posts in the queue and it would automatically keep sharing them throughout the day. It also lets you know how each post of yours is performing, so that you have a clear idea about what is working and what is not. Hence, buffer helps the social media marketers to bring in more efficiency in work. The tools are easy-to-use and the customer support is always there to help and guide. There is a paid version as well as a free version of Buffer. On the free version, you can only go for ten posts at one time and you can have only one social profile for each of the social media platforms.
Hootsuite is highly considered to be the best social media management tool. It was launched by Invoke Media in 2008 and is currently estimated to be used by more than 15 million people. The best thing about Hootsuite is that it allows you to manage multiple social media channels at the same time. From posting content to running social media ads, it is an all-in-one tool with which you can do a lot from a single dashboard. All you need to do is sign up and then add the social networks by allowing Hootsuite to get access to your accounts. The Analytics system of Hootsuite is one of its stronger points as it lets you make comparisons between your social media accounts so that you get an idea of how your strategies are working out.
Agorapulse might not be the cheapest social media management tool but it is definitely worth all the money it costs. It works well with all the major social networks such as Facebook, Instagram, Twitter, YouTube and Linkedin. The best thing about Agorapulse is that it manages all activities in an inbox-like format. From scheduling to responding, it has all the necessary features and much more. You can do it all from the dashboard. You can also get the complete conversation history of each user profile. Different users have a different amount of access here and there are some amazing reporting features as well.
4. Sprout Special
Just like Hootsuite and Agorapulse, Sprout Special integrates all the social media activities under one dashboard, be it scheduling, monitoring or reporting. It is, however, one of the few tools which consist of CRM, as in customer relationship management features. In a way, if you know your customers better, you would be able to serve them in a much more comprehensive way as well. Its reporting system is extremely good, so much so that the social media managers sometimes send reports as they are, to their managers, without making any edits.
Raven has a lot of similarities with Hootsuite but it helps you in managing a number of accounts at the same time. It also has all the basic social media features such as understanding the data, planning content and going through the mentions. Some of the added special features are Content Management Software, SEO tools and Pay Per Click Management. It also allows you to bring together all the big social networks such as Twitter and Facebook under one single dashboard.
So, these are some of the best social media management tools available today. In the present day scenario, social media is the most important medium for marketing your business. Having a strong hold on social media is very important for small businesses. It is only through social media that one can very easily connect to the targeted audience. These social media management tools can help you a great deal in reaching your goal. From posting regular content to reporting to analysing, they can make running a number of social media profiles extremely simple and convenient for you. To put it simply, these social media marketing tools, along with good content, are all you need for social media success.
We hope that you found this article useful and the next time you invest in a social media management tool, you will know what to choose!
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